Granite flats episode order12/15/2023 ![]() It makes it possible to do independent work." Each show cost $800,000, about a third of the industry standard in Hollywood. It's a whole different metric, and it is weird to have the opportunity to play in this arena without having to obey some of those rules. Financing and budgetĪccording to Swofford, the show is funded and non-profit: "We're not ad-driven, so we're not looking at the Nielsens the next day and saying, 'Oh gosh, did we do okay?' We're saying 'Did it work? Is it happening? Is it reaching the audience we want?'. Then we'll stick around for the message." This led to the creation of the pilot for Granite Flats, which became BYUtv's first and flagship original scripted television drama series, and went on to significantly expand the channel's audience, eventually attracting about 500,000 viewers per episode, compared to the previous top-rated show, Love of Quilting, which typically drew under 10,000. ![]() ![]() Swofford summarized the results as, "We want to be entertained. DevelopmentÄuring 20, newly appointed BYUtv director of content, Scott Swofford, commissioned focus groups targeting TV viewers who were at least nominally religious, to see what they liked, disliked and wanted in TV. Because BYUtv is intended for a family audience that shares Church of Jesus Christ of Latter-day Saints values, there is no smoking, no adult or extramarital content, and all alcohol consumption is portrayed in a distinctly negative light. The show was produced in Salt Lake City, Utah, in a former high school converted into eight dedicated sets recreating early 1960s America.
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